We’re pleased to announce we’ll be launching an intriguing array of divans at the Bed Show. Foremost among them will be a number of new pocket spring beds that form a whole new collection of their own. These beds epitomise a whole new sleeping sensation and form the Pocket Air collection.
The pocket air system comprises one standard length pocket spring and then, in the next column, two shortened springs, so that between the shortened springs there’s airspace, allowing for a soft, flexible feel as the sleeper lies down and the short springs contract, increasing the volume of air. These two kinds of pocket spring are arranged alternately across the width of the mattress. ‘The Pocket Air system,’ says Jackie McGarvey, ‘creates a new, lighter-than-air sleeping experience while also providing comfortable, cool support.’
There’s an extra advantage of the Air Suspension system. Two people sleeping together, no matter what their weight difference, will enjoy the luxury of individual support because of the alignment of the springs – the air absorbs weight and distributes it evenly across the mattress. So zoned mattresses or even individual mattresses beds won’t be needed for couples to enjoy a very similar, island-sleeping effect.
Meanwhile the Pocket Air mattress boasts more pocket springs than a Sweet Dreams bed has ever featured before – almost 4,000 springs in the larger sizes of the top model. The extra luxury of the beds is enhanced with a superior number of handles and vents and, on some models, a first for Sweet Dreams – hand-stitching to the borders.
Sweet Dreams are eager to gauge the reaction of the industry’s bed buyers at the show to the new system and we will be actively encouraging visitors to try out the new Pocket Air divans for themselves.
We’ll also be exhibiting a limited number of bedframes at Telford, including a fantastic surround-sound bed with speakers, USB ports and Bluetooth connectivity. This display merely hints at the expanse of our new product for the autumn, highlighted in a brand new, bumper Sweet Dreams brochure that will go to press in time for the show.
In addition to several ranges of new bedroom cabinet, the brochure will also illustrate the latest sofabeds, living room furniture, dining sets and upholstery on offer.
Enjoy the air adventure and all the new product at Telford on the Sweet Dreams stand, G30.