Luxury and choice are keynotes to the Sweet Dreams’ Bed Show display and to their new product offer for 2017-18.
The trend for more colour, allowing the bed to fully contribute to bedroom décor, is epitomised by Sweet Dreams’ brand new collection of beds: Funky Boutique. Made in the UK, the frames and headboard trims are upholstered in a choice of three colours and come in two styles, Hipster and Expression. The headboards are what really set Funky Boutique apart, as they feature a patterned inset, in a choice of four fabric designs (or opt for a matching plain). Each design comes in a further choice of three colourways which complement the colour of the frame, and there’s a choice of leg, too.
Offering a wider choice of colours to divan bases than ever before in the luxury collections, Sweet Dreams expects to wow retailers as the high spec of these bases is now enhanced by the decorative choice. To bases in Royal Pillowtop there will be a choice of four colourways as from September, and two colourways to the bases (with matching headboards) in Pocket Air. To the latest Wellbeing beds there’ll be a choice of three divan base colourways.
Among the new divans will be an entirely refreshed Enchanted collection, featuring pocket spring encapsulated mattresses, natural materials such as silk included within the fabric of the cover and the fillings, and other mattresses comprising foam blocks with memory foam and latex of varying depths.
And of course the 2017/18 brochure will be launched, detailing many other new products and innovations from Sweet Dreams across all ranges including bedframes, bedroom cabinet and upholstery.