Sweet Dreams enjoyed a highly successful Bed Show, with new luxury divans, a fabulous new fabric divan/frame hybrid collection called Funky Boutique and a head-turning white pine bedframe with matching furniture called Hathaway all creating a buzz around the stand.
Focusing on the divans, we showed off to acclaim our refreshed Enchanted collection, now comprising seven new models. Three feature the luxury fillings described in their names: Harington Wool, Sansa Silk and Gwen Cashmere. They also feature 1,000 encapsulated pocket springs, and a comfortable pillowtop, its under-fabric matching the mattress handles and the divan base.
The four other mattresses in the Enchanted collection feature foam, three with added memory foam or latex. The Enchanted divan base comes in three colours; fawn, slate and noir. Chrome effect glides finish the look.
We also enjoyed a hit with our popular Well Being collection – now standing separate from the Pocket Spring collection once more. Five new pocket spring beds comprise the new collection, and all feature health-promoting qualities. Three introduce covers new to Sweet Dreams; Magnarest Latex 2000 features magnetic therapy for proven deeper sleep; Cooler Touch 1000 sports a brand new Cooler cover, said to be more effective than gel, while Passiflora 800 introduces passionflower herbal therapy. The number indicates the pocket spring count in these beautiful beds, and they certainly raise the spirits with their lovely looks – the mattress border matching the divan bases, for example. The new Well Being bases come in three colours; caramel, mocha and clay.
All these beds and many more, together with sofabeds, bedroom furniture and upholstery, feature in our brand new, 2017/18 Sweet Dreams brochure, which was also launched at the Bed Show.