‘A Little Bit More’ from Sweet Dreams at the NEC

The beginning of the year, and retailers are looking for new products that will tick certain boxes when it comes to sales from the showroom floor. These latest models from Sweet Dreams, on display at the January Furniture Show, exemplify your new year solutions.

Luxury beds with a little bit more
Keen prices and speedy delivery are always important, and Sweet Dreams excel in these areas, yet the focus has to be on mattress specs with attractive benefits.

Pocket Air beds with their high pocket spring count and delicious supporting feel are a great choice, as are Royal Pillowtop beds with those heavenly pillowtops, some containing springs. Spring count – and to many this is key – go up to a whopping 6,000. They also contain the extra fillings that consumers are looking for; memory foam, latex, gel, wool and cashmere.

Yet it’s not only those luxury collections that boast the extra fillings; consumers might want latex, or cashmere, or pocket springs, but their budgets don’t always stretch to the very top-end beds. For instance, Sweet Dreams’ Well Being collection offers pocket spring beds with covers with special health-promoting qualities; for example Cooler Touch that conducts away heat to make for cooler, more comfortable sleeping even on memory foam, and Magnarest, with its magnetic therapy to increase deep sleep and see off stress and aches and pains.

The Pocket Spring collection features Gabriela, with a hand-stitched border – something you’d expect on a very high-end model – while the Enchanted collection offers two types of mattress; foam-encapsulated pocket springs and foam blocks. The first kind sports delectable pillow-tops and luxury fillings: silk, wool or cashmere. The second type features dreamy, removable soft-knit covers and inside, additional latex or memory foam. Enchantment all round.

Add in mattress covers in damask, soft knit or even 3D border for breathability, and bases in a choice of colourway, and you have those extras that make the Sweet Dreams bed bestsellers to consumers looking for the most value for their spend.

Bed frames with matching furniture for extra sales
For those who prefer a bedframe, the option of matching furniture makes a sale more likely – and of course adds to their spend. Good news for the retailer. Sweet Dreams provides two or even three white bed frames to matching furniture, which cuts down on display space required, and these beds will be exhibited for the first time at JFS: Cruise (in two colourways) with integral drawers, and curvy Finch. White is the main colour, as it is for Hathaway, which was a runaway best-seller at the NBF Bed Show. Look out for the latest British-made fabric upholstered beds too, that give consumers more choice than ever before.

British-made upholstery with style and substance
There’s a lot on the market, and retailers need something whose quality they can highlight and which is pleasingly styled and comes in a range of attractive fabrics. The Sweet Dreams collection ticks the boxes, none more than Marlborough, a four-seater corner unit with attractive styling. Featuring DuratechTM carded fibre to the seat cushions and with buttoned back cushions, the sofa comes in Sweet Dreams’ latest range of 48 fabrics. Other new British-made models include Lennon, Zappa and Donovan, all with a retro feel. Then there are classy sofabeds, such as the fully sprung, tufted Stranraer, also with DuratechTM to the seat cushions…

Recliners in fabric with extra choice
Fabric really is making a big return and even recliners are getting in on the act. In the Sweet Dreams non-UK upholstery range, there are two brand new fabric recliner models, both with leather trim. Trieste, a 3-2-1, is a manual recliner and comes in a choice of two colours. So does Urbino, a corner suite, which can be selected as a four- or five-seater. Both Urbino Standard, the four-seater, and Urbino Deluxe, the five-seater, feature two power recliners.

For all your New Year solutions, and in fact rather a lot more, visit Sweet Dreams on Stand H10 in Hall 5.