Sweet Dreams, focusing more than ever on own-manufacture beds, are to launch top-end collections at The Bed Show; primarily the Royal Pillowtop collection. The company have continued their move into highest quality beds with these new luxury divans.
The Royal Pillowtop collection features four beds with pocket springs in the main part of the mattress and a pillowtop with its own mini-spring system. In the case of the top model, Sovereign, the main mattress contains 4,000 pocket springs and the pillowtop 2,000 mini-springs, bringing the total spring count to an impressive 6,000. Luxurious fillings are used in the mattresses and the finishing is high quality.
Sweet Dreams are also launching Enchanted Beds, a collection of luxury divans with encapsulated springs and removable covers. Beds in both new collections will be sold complete with branded footmats and pillowcases for those purchased as showroom models.
New, own-manufacture bedframes will be displayed at Telford: elegant fabric-upholstered frames, with a number boasting drawers. There’ll be new children’s divans, too and retailers will also be able to get their hands on Sweet Dreams’ latest brochure.